Building a Business Model for Service Offer Integrator in case of Cloud-IoT based Monitoring
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The Cloud-IoT approach is an innovative solution to provide advanced information services, including monitoring services, in various application domains. The disruptive potential of this paradigm is based on the inherent complementarity of Cloud computing and Internet of Things technologies. This particularity generates mutual benefits for both technological domains and provides a significant potential for developing complex, value added services. Considering the multi-source specificity of these services, their integration in a coherent offer with the "single point of contact" principle in mind is expected to facilitate the market penetration of these services. The paper proposes the Cloud-IoT service offer integrator role implementing this principle. Its business profile is outlined and its interactions along the supply chain are identified. Based on this information the business model specifications are presented in terms of customer segments, value propositions, channels, customer relationship, revenue streams, key resources, key activities, key partnerships, and cost structure.
business model, Cloud computing, integrated service offer, Internet of Things, monitoring services